Let the Reframing Begin

Remember when you first heard the phrase “weapons of mass destruction”, and then WMD? I can’t remember exactly when it was either, but when I first heard it I felt it was a clever “framing” which would eventually lead to deception. What followed was a series of lies relating to these WMD which were used to rationalize an elective war.

When the phrase “War on Terror” got started, I thought it was just another American “War on X”. Poverty, Drugs, etc. Everyone should have known you can’t have a war on a tactic. But Bush insisted. And now the reframing has begun. I wonder why?

WASHINGTON, July 25 - The Bush administration is retooling its slogan for the fight against Al Qaeda and other terrorist groups, pushing the idea that the long-term struggle is as much an ideological battle as a military mission, senior administration and military officials said Monday.

In recent speeches and news conferences, Defense Secretary Donald H. Rumsfeld and the nation's senior military officer have spoken of "a global struggle against violent extremism" rather than "the global war on terror," which had been the catchphrase of choice.

Administration officials say that phrase may have outlived its usefulness, because it focused attention solely, and incorrectly, on the military campaign.

Gen. Richard B. Myers, chairman of the Joint Chiefs of Staff, told the National Press Club on Monday that he had "objected to the use of the term 'war on terrorism' before, because if you call it a war, then you think of people in uniform as being the solution." He said the threat instead should be defined as violent extremists, with the recognition that "terror is the method they use."

Although the military is heavily engaged in the mission now, he said, future efforts require "all instruments of our national power, all instruments of the international communities' national power." The solution is "more diplomatic, more economic, more political than it is military," he concluded.

Administration and Pentagon officials say the revamped campaign has grown out of meetings of President Bush's senior national security advisers that began in January, and it reflects the evolution in Mr. Bush's own thinking nearly four years after the Sept. 11 attacks.

Mr. Rumsfeld spoke in the new terms on Friday when he addressed an audience in Annapolis, Md., for the retirement ceremony of Adm. Vern Clark as chief of naval operations. Mr. Rumsfeld described America's efforts as it "wages the global struggle against the enemies of freedom, the enemies of civilization."

The shifting language is one of the most public changes in the administration's strategy to battle Al Qaeda and its affiliates, and it tracks closely with Mr. Bush's recent speeches emphasizing freedom, democracy and the worldwide clash of ideas.

"It is more than just a military war on terror," Steven J. Hadley, the national security adviser, said in a telephone interview. "It's broader than that. It's a global struggle against extremism. We need to dispute both the gloomy vision and offer a positive alternative."

Could it be because you can lose a war? but a "struggle" goes on and on....